Every time you had a party or function in your school or college, you were the first one to join the organizing committee and work out a plan. Each time you saw an Award Ceremony comprising of your favorite film stars in the television, you had wished to organize such a grand occasion yourself. Well then, there you are……a budding Event Manager. Every tiny detail from your entering the venue to your going out is a result of rigorous planning and meticulous execution……that’s Event Management for you.
Event Management is one of the fastest and the most glamorous upcoming professions today, it has attracted a lot of today’s youths. Glitz , glamour, flamboyance and style being associated with important social and corporate events like marriages, birthday parties, company conferences, seminars, workshops, product launches and a host of other activities, today’s Event Managers rub shoulders with eminent personalities, international celebrities and are a part of occasions which they had once dreamt of.
Clients come to the Event Management Company with a very vague idea of what type of event they want. Events could be anything from concerts, product launches, conferences, promotions, press conferences and farewells to television based events, fashion shows, wedding parties, it could be just anything. The Event Management Company is required to submit an initial project report describing the basic structure of the event and the finances involved. Based on this report, the client gives the assignment to the Company. Now, it becomes the job of the Event Managers & Planners to turn their dream into a reality. An event manager has to first design the basic framework, after which he prepares the marketing plans, hunts for sponsors, works on the logistics, decides the venue/location, contacts vendors, prints invitation cards, selects menus, hires performers, arranges for transport, and on the D' Day co-ordinates, plans and finalizes every aspect of the event. For an Event Manager, Innovation is the key to success, so it’s very important for him to have a creative mind.
So what are the skills required to be a successful Event Manager??? Well, it does require a lot of careful planning, patience and discipline, since planning an event itself is a big event !!
In terms of educational qualifications, a graduation is enough to start with. But one should possess the following virtues to be able to run a longer race in this field.
Ø Leadership qualities
Ø Negotiating skills
Ø Public-relationship skills
Ø Coordinating skills
Ø Marketing and business acumen
Ø Logistics
Ø Risk Management
Apart from all these, Analyzing, Critical thinking and Problem solving abilities are a must in this profession. You should be able to acknowledge a problem, devise a way to solve it as soon as possible and avoid recurring of the same fault in the future.
A candidate opting for a diploma course in Event Management is required to pass the Higher Secondary or 10 + 2 course in any discipline. However, for a post graduate diploma a Graduation in any stream is a must.
Based on market research, amongst the job openings in Event Management are those in the following departments:
a) Visualizing concepts
b) Planning
c) Budgeting
d) Organizing
e) Coordinating
f) Executing
One can also select a few areas of Event Specialization that include :
Product Launching
Corporate Meetings & seminars
Fashion shows
Musical concerts
Wedding parties
Exhibitions
Listed below are some of the Event Management Courses and the Institutes providing the same:
- Certificate Course in Event Management Institutes:
Amity Institute of Event Management, New Delhi,
Institute of Tourism & Future Management Trends (ITFT), Chandigarh
The International Center for Event Marketing & Management (ICEM), New Delhi
- Diploma in Event Management Institutes:
National Academy of Event Management & Development (NAEMD), Mumbai
College of Event & Management (COEM), Pune
Event Management Development Institute (EMDI), Mumbai
International Institute of Event Management (IEM), Mumbai
National Institute for Media Studies, Ahmedabad
- Post Graduate Diploma in Event Management Institutes:
National Academy of Event Management & Development (NAEMD), Mumbai
Amity Institute of Event Management, New Delhi
Empire Institute of Learning (EIL), Mumbai
Event Management Development Institute (EMDI), Mumbai
Institute of Tourism & Future Management Trends (ITFT), Chandigarh
- Post Graduate Diploma in Event Management & Public Relations Institutes:
Apeejay Institute of Mass Communication, New Delhi
Event Management Development Institute (EMDI), Mumbai
oday, there is a wide range of Event Management Services in India that include: corporate events, artist & celebrity management, sets and stage performances, event consultation, event staffing, advertising events, road shows, promotions, trade shows, political events & marketing events.
So if you think you have the spark and a medley of all the above qualities, then don’t think twice, but go ahead and take the plunge.
Wishing you all the best in life !!!!!
JAYATI SARKAR
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