Advertising courses come with a lot of creativity. It is indeed an
interesting course where creative juices are allowed to flow without
any barriers. Advertising has a lot of potential and one gets to know
all about copywriting, copyediting, storyboards, etc. While copywriting
is the process of writing the words to promote a product, storyboard
gives a visual representation of the flow of the advertisement.
Advertising course attracts many and it is quite a hit among the
students when it comes to choosing a viable career course.
Advertising is handled by advertising agencies that vary in size and scope. Soem large companies have set up seprate
departments to handle specialized areas liek market research, film, video production etc. Advertising serves three basic
purposes:
- Sales Promotion: To persuade people to buy a particular product or service.
- Public Relations: To create a positive image of a company.
- Education: To influence social attitude on matters of general concern and inform people about welfare schemes through
public interest campaigns inititated by government or private organizations.
List of Institutions offering courses in Advertising and Mass Communications in India
Major Institutes teaching advertising and media planning :
- Mudra Institute of Communications, Ahmedabad.
- Indian Institute of Mass Communication, New Delhi.
- Xavier Institute of Communication, Mumbai.
- Narsee Monjee Institute of Management Studies, Mumbai.
- Bhavans College of Communications and Management, Kolkata.
List of Institutions offering courses in Advertising and Mass Communications in India
- Bharatiya Vidya Bhavan, Kasthurba Gandhi Marg, New Delhi - 1
- Bharatiya Vidya Bhavan, Kulapati K.M.Munshi Marg, Chowpatty, Mumbai - 600 007
- Bhavan's Harilal Bhagvati College of Mass Communications, Race Course Road, Bangalore - 560 001
- Bhavan's Institute of Communications and Management, FA/111 Salt Lake City, Calcutta - 770 064
- Indian Institute of Mass Communication, Aruna Asaf Ali Marg, JNU New Campus, New Delhi - 110 067
- University of Mumbai's Garware Institute of Career Education and Development, Kalina Campus, Santa Cruz (East), Mumbai-8
- Mass communications Research Centre, Jamia Milia Islamia, Jamianagar, New Delhi - 110 025
- Mudra Institute of Communications, Shela, Ahmedabad - 58
- Narsee Monjee Institute of Management Studies, Vile Parle (West), Mumbai - 400 056
- Siddharth College of Communications, D.N.Road, Mumbai - 1
- Somaiya College of Arts, Chowpatty, Mumbai - 7
- Sophia College, Bhulabhai Desai Road, Mumbai - 400 026
Specialised Advertising and Communications Management Programme is offered by
- MCA, Ahmedabad - 380 058
- NMIMS, Mumbai - 400 056
- Symbiosis Institute of Business Management, Senapati Bapat Road, Pune - 411 004
P.G.Diploma in Marketing Management is offered by:
- Clarion College of Communication, Calcutta.
- NIS, a division of NIS Sparta Ltd., an NIIT Company, with centres in all major towns of India.
- Times School of Marketing, 10, Daryaganj, New Delhi-2.
The MBA courses of reputed management schools also allow entry into the executive department of the Advertising sector.
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